Rollins College Rollins Scholarship Online Faculty Publications 1-1-2012 A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent? Mark Toncar Youngstown State University Marc Fetscherin Rollins College, mfetscherin@rollins. edu Published In Mark Toncar, Marc Fetscherin, (2012) “A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent? “, European Journal of Marketing, Vol. 46 Iss: 1/2, pp. We will write a custom essay sample on Visual Puffery in Fragrance Ads or any similar topic only for you Order Now 52 – 72 This Article is brought to you for free and open access by Rollins Scholarship Online. It has been accepted for inclusion in Faculty Publications by an authorized administrator of Rollins Scholarship Online. For more information, please contact dnoe@rollins. edu. A Study of Visual Puffery in Fragrance Advertising Is the message sent stronger than the actual scent?
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